When I was first approached by the team at Fess Parker, their goal was to elevate their existing visuals and refresh their presence across social platforms while also developing educational deliverables for distributors and buyers. After several rounds of meetings, we aligned on creating six educational projects designed to serve as entry points for new consumers, distributors, and buyers, while the Sustainability and Lineage projects speak more directly to the brand’s identity and long-term stewardship; working closely together, we developed a range of concepts and visions to achieve a diverse set of outputs within the given timeline and budget.